Becky has been a core member of the team since Love Lane Brewery opened. It has been a tough year for the events industry so we spoke to Becky about the challenges of Covid, life as an event manager and our event plans once restrictions are eased.

Tell us about your position in Love Lane?

I joined the company as events and marketing manager back in 2017 when Love Lane Brewery bar and kitchen was a still building site full of architects and hard hats.

My focus back then was getting our operational systems in place, developing our experiential and events offering and thinking of creative ways to “get bums on seats”. 

Shortly after our launch night event enquiries started flooding in and I soon realised that Love Lane would be a popular Liverpool venue for all things events, parties and celebrations.

An average working day can vary from replying to email enquiries, dealing with booking admin and payments, drafting event plans for our wedding couples, meeting with clients to show them the venue, designing and costing up bespoke event packages. Taking calls with tourism agencies, planning private brewery tours, proofreading marketing copy and updating our company events calendar.

Do you have a favourite / most successful event that you have organised at Love Lane?

This is a tough one! I don’t think I could name just one but I always love setting up for our fabulous Wedding couples and seeing the venue really come to life with beautiful decorations and lighting.

In 2019 we were proud to partner with LCR Pride foundation and hosted a launch event where the 2019/2020 Pride Liverpool events programme was announced to official partners and sponsors. It was such an uplifting event that focused on the spirit of friendship, love and respect.

Lastly I had great fun designing our Distillery Dinner events which were hosted by our distiller and included a 6 course menu paired with 6 gin drinks. It was a bit of challenge trying to figure out a way to transform the distillery space into a private dining room but tickets sold well, the food was beautiful and our head chef and front of house team loved the challenge.

What do you enjoy most about your role?

Variety is the spice of life and working in events allows me to meet and work with so many amazing people with creative ideas. I love working closely with clients and a lot of the time I can be communicating back and forth planning an event for 6-12months so it’s really rewarding when everything comes together.

What has been the hardest part about Covid and lockdown?

There has been so much uncertainty around events and planning for the future so it’s been super tough for the whole industry. For me it’s been difficult being away from the rest of the Love Lane team and at times it has been pretty full on admin wise cancelling and postponing so many bookings. 

I’ve felt so sorry for all our wedding couples as many of them have had to postpone plans two or three times but in general all our customers have been amazing and really supportive.

What do you think the future will look like for the events/wedding industry?

Since the Roadmap announcement my email inbox has been non-stop with new enquiries so I think that is a really positive sign. I think people are desperate to join together, make up for lost time and make new memories. I also think it will be important for corporate companies to get back to business networking and meeting face to face so I expect we will host a lot of corporate networking events in Autumn/Winter and further into 2022!

What type of event enquiries are you taking once the restrictions are relaxed?

At the moment we are focused on getting through a backlog of postponed Wedding receptions but we have started receiving enquiries for private brewery and distillery tours, baby showers, and birthday parties. 

We are also set to launch our Gin School experiences in May so we’ve had a lot of interest around that too which is great to see.


If you want to chat to Becky directly about an event idea, you can email her on becky@lovelanebrewing.com